What Is An SEO Firm And What It Does
We write this article for business owners who don’t know much about digital marketing. What is the point of this article; does every business owner in the 21st century knows what is an SEO Firm and what it does? Well, the actual scenario is different. According to statistics about business websites in 2016; over 40% of small businesses in America don’t have a website yet. The figure may have decreased now.
Try to get our point here. Even though we live in the 21st century, some business owners don’t make use of available marketing strategies. When considering these facts, it is safe to say that many business owners can be there don’t know much about SEO firms and what they can do for a business. Such business owners will benefit from reading this article.
Every business owner in this world can benefit from search engine optimization. If you are new to digital marketing; you will find it a little complex. “Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.” That is how Wikipedia explains it.
So, a company or a firm that offers such services is called an SEO Firm. What is the big deal about it? Why do people talk about it more than ever now? Well, we should discuss buying trends of consumers today. It is a well-known fact the Internet is controlling most of the world’s functions. As a result, more the 50% of the consumers now prefer online purchasing over weekend shopping.
Recent changes to consumer product/service purchasing have increased the demand for SEO. Why do people have moved to online buying and selling? Well, we are too busy to spend time on weekend shopping these days. Also, online buying and selling are more convenient when compared to street shopping. When considering all these crucial facts, it is safe to say that you cannot become a successful business owner in today’s world without the support of a reputable SEO Firm.
Why should you invest money in digital marketing?: A business website takes the top spot here. A website makes your business visible to thousands of potential customers who search for products and services on the Internet. Exposure is crucial today because staying visible to customers who shop online is essential for success. Out of thousands of websites that sell the same products as you do, how can you stay visible to potential customers? This is the point where SEO comes in handy.
It is all about ranking your website on the first page of search engines, so a higher number of potential customers would see it. Why is it essential to rank a website on the first search page? Online buyers don’t scan up to the 10th search page today. They mostly scan the first search page, or maybe the second page too. This fact has become a competition now. So, business owners know that having a website listed on the 10th search page is pointless.
Instead, they invest big money in an SEO Firm that can rank their website on the first search page. Various types of digital marketing service providers are available in the industry today. Some are specialized in SEO, and some are in other digital marketing strategies. Full-service company theory has become the latest trend. Such companies provide services such as web designing, search engine optimization, Social Media Marketing, and so on.
SEO Firm benefits: These firms can raise your business to the next level in several ways, and below is how they do it:
* Increased sales through search engine rankings: As mentioned, your position on Google and other search engines determines how much money you would make by online selling. Your in-house marketing team isn’t the best option for ranking your website on the first search page.
Let’s say you hire a reputable SEO firm, and that firm manages to rank your website on the first search page, which increases your sales by up to 50%. Well, ranking a website on the first search page is not a piece of cake these days. A big competition is out there due to the number of websites on the Internet that sell the same products and services as you do.
* Improved website quality: The number one position on Google necessarily doesn’t guarantee increased sales. A reputable SEO Firm focuses on improving clients’ websites too. The latest statistics show that a potential customer spends 5-6 seconds to understand what your business is. So, you have just a few seconds to grasp the attention of visitors, if not; they will move to other websites. Improved quality is the best way to grasp the attention of visitors, and experts in the SEO industry work hard for it today.
* Results that you can measure: Measuring success is crucial to understanding whether your business is climbing up the ladder or down. Today, digital marketing companies provide a monthly report to their clients on what the progress of the SEO campaign. Also, the monthly report is a measure that determines whether you have invested money in a digital marketing company that can raise your business to the next level.
What is the point of wasting your money on a service provider that cannot do anything positive for your business? A quick tip: SEO is not a magic trick that can double your online sales within just a few days. It can take up to four months to show actual results.
* Brand Awareness: Developing a brand is another aim of SEO. When more and more potential customers see your website; your brand becomes a popular one in the market. Developing a name in the industry is the dream of every business owner today, and your SEO Firm can help you achieve it.
Some final words: We hope that you have understood what is search engine optimization after reading this article. How to choose the right service provider? You will benefit from reading our previous articles on this hot topic. Can I survive in the industry without digital marketing? Is that what you are thinking right now? No, you can’t. As a business owner, you can’t afford to miss 50% of consumers who prefer online purchasing.
SEO Firm is cheaper than television commercials. Also, a website is never-ending advertising. In other words, you got more than enough valid reasons not to ignore online marketing as a business owner.